Brainstorming strategy as a method to develop creative thinking to solve graphic issues

Document Type : Original Article

Author

pharos university in Alexandria-graphic department - Graphic Design and Communication

Abstract

In the world of graphic design, staying competitive requires not only technical expertise, but also the ability to think outside the box. Creative problem solving is an essential skill that can help designers tackle complex challenges and offer unique solutions. Through various methods and techniques that can be used to enhance creative thinking and create innovative solutions in the field of graphic design. Brainstorming is a powerful technique for generating and organizing ideas, allowing graphic designers to explore different solutions and find innovative answers to design challenges. Integrating innovation and design thinking is more than just a trend; it is the lifeline for designers navigating the complex paths of modern visual communications. It is the compass that guides them towards delivering designs that are not only visually stunning, but narratives that evoke emotions, provoke thoughts, and leave a lasting impression on those who encounter them. Innovation and design thinking are the twin engines that propel the art of graphic design into an era where creativity knows no bounds.
Design thinking is an approach to solving issues and finds its profound importance in creative fields Like graphic design. It highlights the human element and the human needs, emotions, and experiences that guide the design process. This approach of putting users first, empathizing with them , and formulating solutions, enables designers to create graphics that are not only visually appealing but also deeply engaging with their audience. Through this innovative fusion of design thinking and graphic design utilizing a brainstorming strategy .

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