Visual Integration between Graphic Design, Interior and Exterior Architecture and Its Impact on Corporate Visual Identity

Document Type : Original Article

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pharos university in Alexandria-graphic department - Graphic Design and Communication

Abstract

Achieving a corporate identity program for all parts of the organization is important for many organizations, especially for organizations that operate in the service sector. The design based on standardized images of the identity in all its manifestations becomes very sensitive because it is the only face it has to present to the public. Therefore, it is not only the name or the verbal or pictorial logo that plays an important role in asserting this visual identity, but this visual identity extends to the buildings of the institution itself and the colors of those buildings. Collaboration between interior and exterior design and graphic design has become essential in crafting environments that are not only functional, but also visually appealing and relevant to the brand. By leveraging the strengths of both disciplines, the interaction between these fields is likely to become more integrated in creating dynamic and impactful environments.
Corporate identity programs are the definition of design and every approach an organization takes to assert its personality and identity. With this concept, it is critical that your design is honest and precisely controlled to reflect the truth in the right way. Not only that, but the graphic designer must collaborate with other disciplines to create a strong and coherent institutional visual identity that reflects the institution's culture, behavior, vision and mission, including interior design and architectural design.

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Arts and Architecture Journal
Volume 6, Issue 1
June 2025
Pages 237-253

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