The effect of combining typographic design and architectural design on creating a distinctive visual identity for Institutions.

Document Type : Original Article

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Graphic Department , faculty of arts and design , pharos university , Alexanderia .

Abstract

Summery:

Architectural graphic design has been known since ancient times. The ancient Egyptian used it on the walls of temples. It developed with the development of civilizations and in light of the technological development in which we live and the connection between fields. Graphic design blended with architecture to produce for us institutions with a unique visual image that reflects to us the identity of the institution. The identity of the institution is... The cornerstone for identifying the distinctive characteristics of the company and the extent of its commercial strength and competitive ability. Many institutions have recently decided to combine typographic design with architectural design to create a distinctive visual image of the institution, and because typography works to convey the message to the recipient and provide information in a clear way, when used with the architectural structure of the institution, it gives it a kind of uniqueness, which made some companies design (letters ) is unique to itself depending on the needs of its image.

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