Changing of the Visual Identity Design in the Dynamic Logo

Document Type : Original Article

Authors

1 Assistant Lecturer - Graphic Department, Faculty of Fine Arts - Alexandria University

2 Professor at Graphic Department, Faculty of Fine Arts - Alexandria University

Abstract

The world in which we live has become very fast and constantly 
changing and producing new forms of communication, development, 
and information technology, and this was the result of the digital 
revolution and also changed the current global scene politically, 
economically and socially. Since humans live in the current world of 
technology, the identity must be dynamic to adapt to the environment. 
And to depend on change and know that change is part of the reality 
of its own business and must work on the basis that they are living 
organisms dependent on change, for it is not something fixed, static 
and fossilized, but it is constantly evolving. We must move from 
simple static identities to dynamic, highly interactive variable 
identities. 

Keywords